Rakija revolution

Story

IT IS MORE THAN JUST A RAKIJA, IT IS THE REVOLUTION

For the first time ever, plum meets quince to deliver unusually pleasant experience. So pleasant, that this is probably the only Slap that caresses you.

AUTHENTIC

Šamar šljivovica contains a secret dose of quince that creates unique taste, scent and feeling.

MODERN

Modern in look, way of consumption and drinking occasions. It is an eclectic and iconic brand.

EASY TO DRINK

Unisex character and delicate blend. It smoothly goes with any random drinking occasion or opportunity. The fruit combo of our secret recipe makes it incomparable to any other kind of spirit. Šamar smoothness offers unlimited mixing opportunities.

100% NATURAL QUALITY

Šamar is made of finest domestic handpicked plums and quince. Heritage & tradition of brandy category is combined with state-of the-art contemporary production technology that ensures delivery of the perfect harmony of taste.
ŠAMAR IS VIBRANT, AND EXCITING AS THE PEOPLE WHO DRINK IT

One spirit to rule them all…

Far, far away, in one hilly-silly region, one spirit, a legendary spirit, enchanted everyone who tasted it. This spirit has, apparently, mystic, miraculous power. For centuries, different nations are united in love with this spirit, using it for all kinds of celebration, for rituals, but also as a home remedy.

A „holly water“ among spirits. No matter if you want to celebrate, to refresh yourself, to make a toast, or to „heal your soul“, rakija is the answer.

EXPLORE

THE ONLY SLAP THAT CARESSES

Šamar is a new brand of rakija, that levelled up the whole category. A dash of modern in traditional world, it brings heritage and tradition to the urban table, and it works smoothly, as it smoothly slides down the throat. Šamar was created differently, mixing unexpected ingredients, made to break conventions and dare you to do it.

MILETA MANOVIĆ MASTER DESTILLER

WE BELIEVE IN PIONEERING
NEW PRACTICES

and exploring new taste experiences but we’ll always have respect for the tradition and history of rakija.

Mix It

COOL IT AND INFUSE IT

ICE COLD ŠAMAR

0.7 l Šamar

Serve it chilled and enjoy it in good company.

ŠAMAR & GINGER

40ml Šamar

15ml fresh lemon juice
100ml Thomas Henry Ginger Ale
Method: Build
Glass: Long drink or double tumbler
Garnish: Lemon zest/lime

ŠAMAR SOUR

50ml Šamar

25ml fresh lemon juice
15ml simple syrup (1:1)
*20ml egg white (optional)
Method: shake + double strain
Glass: Double whisky tumbler
Garnish: Lemon zest

Watch Video

THE NEW GENERATION OF RAKIJA THAT BREAKS ALL CONVENTIONS

TESTIMONIALS

ŠAMAR MASTER CLASS

Play Video

Pero Di Reda

Famous Belgrade Bar chain owner&DJ
MLADOST, LUDOST, RADOST, GAJBA, BISTRO MALI PIJAC
Play Video

Marko Minić

pioneering entrepreneur
SPIRITS BUSINESS
Play Video

Filip Petrović

Budha Bar Belgrade
BARTENDERS 710
Play Video

Nemanja Papić

sommelier
SERSA
Play Video

Jan Nose

Training Center Manager
G3 SPIRITS

DISTRIBUTION

JOIN THE REVOLUTION

Prime Spirits
Vladimira Popovica 6/A203,
11070 Novi Beograd
SERBIA

T: +381 11 711 12 80
F: +381 11 614 93 27
E: contact@samarbrandy.com

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